Hobby turns into creative adventure
Using her God-given talents, Tausha Wallace has created a blissful new chapter in her life along with a prosperous business after a failed relationship.
The Barnwell native, who now calls Greenville home, launched Southern Bliss Designs in October 2016. The handcrafted home décor business started as a hobby to cope with the pain of a broken engagement earlier that year.
“It was very therapeutic for me at the time,” said Wallace, the daughter of Tim and Connie Wallace of Barnwell.
Wallace grew up enjoying art, even taking honors art classes with Jerry Morris, but eventually the 2003 Barnwell High School graduate tucked away her tools and hid her full potential because she felt she had nothing to offer, she said.
However, the breakup in 2016 led Wallace to learn the art of calligraphy and start a Facebook page called Letters by Tausha. Though she started calligraphy as a fun hobby, she soon had many requests for personalized pieces. Wallace started woodburning in October 2016, which expanded her calligraphy abilities and opened new doors she never imagined.
Before she came up with a name for her business, Wallace read that it’s important to bring who you are into the name. For the 32-year-old, Southern Bliss Designs was the perfect name. It pays homage to her southern roots, from being born in West Virginia and raised in Barnwell to living the past several years in Greenville. The word bliss means “great joy”, which is exactly what Wallace has found on the journey of her hobby-turned-business.
She wants her customers to experience that same feeling of bliss in their lives when they bring her country chic products into their homes.
Her products are more than just pretty pieces of wood. Each piece is a reflection of Wallace’s life, including the people, places and things that have influenced her and made her who she is today.
“I’ve run into many people who say ‘I feel like I know you,’” she said of her customers.
Spoons are Wallace’s biggest seller and come customized with any kind of lettering or design customers want. She also sells scroll cuts, farmhouse signs, state signs, ornaments, and a variety of other wood products.
Wallace primarily sells her products online, although Goose Feathers Boutique in Travelers Rest carries a selection of products. She also regularly attends craft fairs.
During one fair where the temperature was hot, she had the owner of a subscription box company place a huge order. Though every fair doesn’t produce huge results immediately, each one is a chance to promote her brand and grow as a person.
“The most important part of life is showing up,” said Wallace.
Being invited to be a vendor at the Country Living Fair in Nashville, Tenn. in April 2017 was a huge milestone for Wallace, who is a fan of Country Living magazine. She also had a booth at the Atlanta, Ga. Country Living Fair in October 2017. Wallace taught woodburning classes at both fairs.
Southern Bliss Designs received a lot of exposure because Country Living produced two videos on the business. These were aired at the fair and are posted online. She has also received media attention in Greenville.
Rising country music star Mitch Rossell has also garnered Wallace and her business a lot of support and exposure.
Though Wallace had never heard of Rossell before seeing him open at a Garth Brooks concert in 2016, her roommate encouraged her to reach out to Rossell. Wallace did and offered to make the singer a customized set of coasters to remind him about Greenville. Rossell not only responded, but paid Wallace more than the price the coasters sell for.
This led to a collaboration where Rossell sold 50 limited edition sets of signed coasters on his website. They sold out within 24 hours.
“That was huge for me. He’s been amazing to work with,” said Wallace, who remains in touch with Rossell. They are planning to sell the coasters permanently.
Being featured on a segment of NBC’s “Today” show this past Thanksgiving helped propel Southern Bliss Designs on a national level. The business was one of three small businesses from across the United States chosen by the morning news show following an online contest.
As she launched and grew her business, Wallace also juggled a full-time job in the admissions office at her alma mater of North Greenville University and worked on her master’s degree in education, which she earned in May 2017. However, she never gave up or lost her passion for her craft.
“You learn so much about your work ethic when you own your business. I’m stronger than I realized,” said Wallace, who considers her business to be a gift. “I’m still doing it for fun.”
Her hard work and determination has paid off as she was able to go part-time at her university job due to the increased demand for Southern Bliss Designs products.
A permanent, more efficient workspace has also helped Wallace’s business grow. She previously worked out of her driveway, but was limited by weather and daylight. Her pastor and his wife allowed Wallace to use their garage during several days of rain last year. The couple later decided to give Wallace permanent use of the garage, which expanded her opportunities.
Just as she transforms ordinary objects like wood and paper into beautiful creations, Wallace has also undergone a transformation over the past year and a half. “God really developed something beautiful,” she said.
Shop for bliss at www.southernblissdesigns.com. The website also contains links to the Facebook and Instagram pages for Southern Bliss Designs. Contact Wallace directly at firstname.lastname@example.org.